Tuesday, 5 April 2011
JULIETA ARANDA 'THE TALE OF THE TIGER IS LONGER THAN THE TIGER'S TAIL', SOLO PROJECT IN MACO FAIR, MEXICO
Julieta Aranda next to her work
The tale of the tiger is longer than the tiger’s tail
Julieta Aranda exhibits a large installation portraying a deconstructed rendition of the original logo for media conglomerate Televisa, the largest media empire in the Spanish-speaking world. This deconstructed symbol is coupled with a dedication plaque featuring a quotation by the autocratic media tycoon and Televisa owner Emilio “El Tigre” Azcárraga (1930-1997). Televisa was known for its unbinding support of the right-of-center political party PRI (Party of the Institutionalized Revolution), which ruled Mexico unilaterally and uncontested for over 70 years. Yet, in addition to controlling Mexican political reporting through Televisa’s equally uncontested monopoly, Azcárraga also helped to shape Mexico’s own public image through his signature entertainment programming, featuring widely popular telenovelas and mariachi variety shows. Taken all together, this installation’s balancing act which blends together symbols of Azcarraga’s influence, intends to highlight the paradoxes present in the construction of a shared Latin American identity, while also examining the fabric of Mexican politics during the second half of the 20th century.